Eco-friendly vs Eco-responsible

Being eco-friendly nowadays is what “going green” meant 10 years ago. The “eco-friendly” tagline is thrown around loosely and generally tied to trendy promises to save the planet. 

It’s a step in the right direction, but we come from a place of true passion and real commitment. 

Instead, we believe in being eco-responsible, a reimagined commitment to the environment that produces impactful methods, ideas, products and services that truly preserve our precious planet earth. In order to take genuine action to promote the circular economy and sustainability, it must come from a place of eco-responsibility.

That’s why we invented ëClean Advanced Fabricare, our 100% eco-responsible, revolutionary Liquid CO₂ apparel and textile cleaning service. Our innovative commitment to the environment is matched with previously impossible levels of cleaning performance and care for all types of items including once difficult-to-clean:

  • Natural Wool Apparel
  • Down Feather Apparel
  • Sleeping Bags
  • Tents
  • Bedding
  • Pillows
  • Leather Jackets 
  • Accessories like Shoes, Backpacks and Purses

When it comes to cleaning apparel and textiles, we stand AGAINST:

  • All current dry cleaning methods
  • Hazardous waste produced by dry cleaning methods and practices
  • Washing clothes with harmful chemicals, solvents or additives
  • Inaccurate, vague, confusing and sometimes difficult care & cleaning instructions on items
  • Wasteful, water-based laundry methods
  • Heated dry cycles that damage fabrics and reduce the overall lifespan of items.
  • Cleaning practices that do not increase sustainability and promote a circular economy

Our CO₂ cleaning liquid is recycled and reused in a patented closed loop system, which makes it THE most eco-responsible cleaning method in the world. Our Advanced Fabricare process is extremely cost effective, eliminates the use of water and toxic chemicals and has been proven to extend the lifespan of items. It combines liquid carbon dioxide (LCO₂) with a 100% no heat dry cycle — hygienically sanitizing and penetrating deep into fibers to remove dirt and stains. 

All of our services are protected by a 100% satisfaction guarantee.

Natural Products Stay Natural

For years, clothing and outdoor gear brands have been selling a wide variety of coveted, high performance yet “difficult-to-impossible-to-clean” sleeping bags, jackets, sweaters, coats, bags and boots made of natural fibers such as wool, fur, down and leather. 

These brands haven’t been able to offer their customers other cleaning alternatives — until now with ëClean Advanced Fabricare.


ëClean Elevates the Customer Experience and Product Sales

These natural fabrics are now easy to clean and maintain with ëClean Advanced Fabricare’s process — and this improves customer satisfaction and elevates sales for clothing and outdoor gear brands. Plus, it’s eco-responsible and more cost effective than other methods.

Here’s an example of how this can benefit brands and customers alike. One of our clients sells beautiful, artisan made, natural wool coats for $3,000 each. Their care instructions used to say something like, “At the end of the season, hang in a dry location and beat with a stick to remove dust.” Now they can offer professional, eco-responsible, cost-effective ways for their customers to care for their items post-purchase and to extend the wear of these items. Overall, sales of these high end items increase and a valuable post-sale customer relationship is established.

Knowing these treasured, high value items deserve more than ambiguous, do-it-yourself home cleaning instructions or toxic dry-cleaning recommendations, brands can now free themselves from a longtime burden and recommend ëClean Advanced Fabricare to their customers.

Responsible Innovation